What fuels you? Dog walking and pet sitting is hard grueling work that takes a toll on our bodies. If we are not eating the right foods or finding the right balance, we are potentially signing up for a lot of health problems. Alex D'Elia, owner of Olox Nutrition, joins the show to talk about how to fuel our bodies well with the right nutrition. While it depends on your lifestyle, activity, and genetics, there are basic principles we can all follow to lead a healthier, more balanced lifestyle.
All tagged talking
280: Changing a Client’s Perspective
Do you have potential clients contact you for services you don’t offer or advertise? How do you convert a potential client from one service to another? It’s all in how you communicate with them! First, you have to make sure you are both using the same terminology. We break out 5 steps in communicating that can help you when faced with converting a client to a service you actually offer. Plus, Natasha O’Banion answers, “When is the right time to market?”
259: INSPIRE with Dom Hodgson
Dom Hodgson, the Pet Biz Wiz, talks about growing your business sustainably through pricing and upselling on additional services. By continuing to focus on the fundamentals of our businesses, we’ll be less likely to make rushed and stressed decisions. Dom also shares what it means to give your clients a premium on-boarding experience and how to increase lock-in of existing clients. Dom has an upcoming live event in March (INSPIRE 2022) that we are taking part in, and would love to see you there!
236: Power of Publicity with Rachel Spencer
What does publicity mean in 2021 and beyond? Why should I pay attention to it? Rachel Spencer has been working in media for over 20 years and currently runs, Publicity for Pet Businesses. She shares her experiences of what journalists are looking for in a story and how to overcome the fears of imposter syndrome so you can start sharing your stories. We cover the difference between marketing and publicity, and how you can raise your profile through engaging in the media and being seen as an expert.
217: The Power of Words
Sometimes, words are hard. They hold immense power and can make or break relationships. We discuss how to harness those positive words and phrases to propel your pet business into clearly communicating what you want. We also talk about the role of words in how we perceive ourselves and overcome hard times. Then, pet business coach Natasha O’Banion talks about the fear of staff stealing clients.
209: Implementing Minimalism with Sandra and Paul from “Minimalist Journeys”
Have you ever felt overwhelmed by not only physical clutter, but also perceived obligations and expectations? Minimalism is more than just getting rid of “stuff” and decluttering. It’s a way of getting more connected with your “why” and acting in your values. Paul and Sandra, from Minimalist Journeys, share their journey into minimalism and travel house sitting. They help break down what minimalism is, and isn’t. They also tell stories from nomadic house sitting and how to get better at receiving feedback!
193: Reactive and Aggressive Dogs with Rene Smith
Reactivity and aggression in dogs can take many forms. From resource guarding to separation anxiety, as pet professionals, we should be mindful of the context and history of the pets we are working with. Rene Smith, owner of Street Dog Rehab, started off with a passion for dogs, but got in over her head. After learning how to be a dog trainer, she’s dedicated her life to helping dogs stay in their forever home. Rene shares common signs of aggression, ways we can help clients and their pets through aggression, and why consistency is key. We discuss how to help dogs self-regulate and what it means to build a sacred bond between the pet and their owner.
176: Hiring an Employee or an Independent Contractor
When you are ready to hire, you’ll have to decide whether to hire an employee or bring on an independent contractor. Kim Ottone-Tank, owner of Apronstrings Pet Sitting, has been following this discussion for many years. Kim shares what the major differences are and why it’s important to know what the best fit is for your business. She also helps us understand what some of the pros and cons are for each, and how we have to set up our pricing to make sure we’re still making a profit after we hire.
174: What do you want out of your business? with Bella Vasta
What do you want? It's a question Bella Vasta, owner of Jump Consulting, asks all the time. It's a simple enough question but it takes a lot of reflection and understanding of our personal values and who we are. When it comes to hiring knowing the "how" is usually a lot easier than the "what", so today Bella Vasta shares why it's so important to understand who you are and how to take on a strong leadership role before even thinking about hiring. She shares how to tackle some of the common fears when it comes to bringing on employees as well as what it means to help understand the culture of your business.
169: Running a Business as an Introvert
Running a business is usually seen as something for extroverts. We’re told to be outgoing and put ourselves out there for our clients. But many of us in pet care would consider ourselves to be more introverted, so what are we to do? How does an introvert navigate running a service based business and take care of our clients? We discuss ways to embrace your strengths and how to navigate being ‘social’ on social media. Natasha O’Banion answers, “How do I get more time back?”
164: Burnout Recovery with Kristin Morrison
Burnout and compassion fatigue are such a huge topic in the pet care industry, because we all struggle with it. Kristin Morrison joins the show to share her own struggles with burnout and what a road to recovery looks like. We discuss why it’s important to redefine what success looks like for you and why understanding our time commitments helps us set aside time for ourselves. We also discuss why it’s so hard to ‘rest’ as a business owner, and what it takes to replace negative mindsets with positive ones.
162: Client Education
Did you know you’re an educator? As a pet care professional, you’re perfectly positioned to educate your community on being awesome pet parents. We’re also able to educate our clients on the range of pet care service options and the problems they solve. We discuss the importance of first educating ourselves and how to be supporting and loving to the clients we may disagree with. Natasha O’Banion answers, “How do I sell myself be
151: Working with Family with Dominic Hodgson
Working with a family member is something many of us have done, either formally or informally. It’s a great way to get help in times of need, but how do you make the most out of it and preserve your relationship? Dominic Hodgson, The Pet Biz Wiz, joins us to share his experience working alongside his wife and son. From having good processes to treating them the same as other employees, it can be tough at times and is a great opportunity for some.
143: Website Design with Mikaela Vargas
Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.
142: Setting Boundaries
We have so many demands on our time and attention. By setting healthy boundaries, we create more time and space for doing what we actually want to be doing. We discuss how boundaries are a way to take back control from the things demanding our attention. Natasha O’Banion answers, “How do I make time for friends and family during my busy times?”
106- Defining Success
Today is all about what success looks like in our business and personal life. We break down the definition of success and areas in our lives where it applies. We also talk about the danger of comparing ourselves to others and how that wrecks our ability to focus on our business. Natasha is back with a great answer to the question, “How do I start up a business in a new area?”
099- Marketing with Jane Harrell
Jane Harrell, President of ‘cause Digital Marketing, joins the show to break down the marketing world in the pet care industry. Jane shares her passion to see people make money while changing the world, and the impact that both Covid-19 and the global discussion around racial justice have had on the pet care industry.
095- Jessica Abernathy with NAPPS
Jessica Abernathy, President of NAPPS, comes on the show to share about their 2020 conference and her encouragement and excitement for the future of the industry. Jessica also describes the importance of taking time right now to dig into your business and where opportunities are opening up.