185: Roundtable: Future of the Pet Care Industry

185: Roundtable: Future of the Pet Care Industry

Collin

What does the future of pet care look like? 2020 taught us a lot of lessons, changed our behavior, our client’s behavior, and opened up many new opportunities. We have a roundtable discussion with Daniel Reitman, owner of Dan's Dog Walking and Pet Sitting, Natasha O’Banion, owner of Start. Scale. Sail. and Renzo and Ruby, and Doug Keeling, owner of Bad to the Bone Pet Care. We cover how the industry will change in the next 10 to 20 years and how pet care providers will need to grow and adapt. From the changing expectations of clients, growing commoditization of technology, and even the increasing importance of social causes, we talk about how we can start gearing up for those changes.

184: What Makes a Good Website, with Erika Godwin

184: What Makes a Good Website, with Erika Godwin

Collin

Is your website working for you? When did you last update it? Erika Godwin, owner of Barketing Solutions, shares what it means to have a modern website and why it’s critical to running a business. From mobile friendly, to the latest PHP, Erika breaks down the elements a website needs in order to be optimized for SEO. From building trust, to communicating your culture, there is so much that a website can provide you, beyond just giving clients the ability to book.

183: Imposter Syndrome in Pet Care

183: Imposter Syndrome in Pet Care

Collin

Have you ever felt like you weren’t good enough? Do you ever think you don’t belong or that you’ll be found out as a fake and a fraud? Imposter syndrome in the pet care industry is the result of many factors, both internal and external. We break down what those reasons are and some practical ways to start overcoming imposter syndrome. Natasha O’Banion answers, “How do I combat the fear of losing it all?”

182: Client Experience with Madeline Burgos

182: Client Experience with Madeline Burgos

Collin

In 2015, Madeline and her husband, Gabriel, couldn't find a trustworthy dog walker for their beloved dog Lola. Seeing an opening, they ditched their backgrounds in computer science and business management to start Happy Bark and Tails. Passionate about customer service, Madeline shares what it means to be trustworthy and how they have adapted to changing needs in services. She discusses her methodology behind communicating their mission with their website and how they make sure they're the right fit for clients. Madeline and Gabriel also use their social media following for more than just promoting their business, and she tells us the impact it can have.

181: Facebook Changes and Separation Anxiety

181: Facebook Changes and Separation Anxiety

Collin

iOS 14.5 was released and is already having an impact on targeted ad campaigns in places like Facebook and Instagram. As small business owners, many of us have relied on these powerful targeted ads to get in front of potential clients. We share some simple things to do in response to these new changes. We also discuss a new bug in Google My Business listings that impacted our business, and how it was corrected. We finish off the episode by discussing how the pet care industry can respond to the rapid increase of separation anxiety in pets (and their owners)!

180: Having What it Takes with JP Anunciacion

180: Having What it Takes with JP Anunciacion

Collin

Buying a business can be a very daunting task. JP Anunciacion, owner of Dog Days & Cat Naps, bought a pet sitting company after a background in call centers, business process outsourcing, and moving to the U.S. from the Philippines in 2006. After climbing the corporate ladder, he needed a change, and found a love and passion for pet care. JP purchased the company from Becky Eberly (episode 122) and dove head first into learning the ropes. He shares what he learned in the process and how he worked really hard for a smooth transition with staff and clients. We also discuss the importance of customer service and what good leadership means to him.

179: Avoiding the Pitfalls in Pet Care

179: Avoiding the Pitfalls in Pet Care

Collin

Being a service based industry, we should provide both excellent pet care and excellent customer service. However, as we strive to meet those demands on us and our business, there may be some pitfalls along the way. We cover the common ones we see in pet care, and those we have fallen into. We share how to avoid them and get out of them, if you find yourself already in one. Natasha O’Banion answers, “What’s one policy you wish you would have started sooner?”

178: Perfect is the Enemy of Progress with Josh Schermer

178: Perfect is the Enemy of Progress with Josh Schermer

Collin

As business owners, we have to recognize that not only is our industry in constant flux, but so too are we. Pet Sitter Bible, Dog Walker University, and Sparky Go founder Josh Schermer gives his perspectives on what it means to lead in spite of fear and how to walk the line between being in control and being successful. He shares from his experiences growing his business, changing its structure, and learning to be a better leader. We also discuss his article on the state of the pet care industry and the perceptions of pet parents on the difference between an independent business and a “gig” worker.

177: Why Have a Mission Statement?

177: Why Have a Mission Statement?

Collin

How do you know if you’re meeting your business goals? What do you do when you’re facing a tough decision? A mission statement isn’t just something to attract clients, it’s mostly used as a guardrail during decision making and for making sure all of your staff are on the same page (if you have them). A mission statement helps give your work purpose and remind us that we are working towards something larger. It also gives us a standard to hold ourselves against and to continually strive towards.

176: Hiring an Employee or an Independent Contractor

176: Hiring an Employee or an Independent Contractor

Collin

When you are ready to hire, you’ll have to decide whether to hire an employee or bring on an independent contractor. Kim Ottone-Tank, owner of Apronstrings Pet Sitting, has been following this discussion for many years. Kim shares what the major differences are and why it’s important to know what the best fit is for your business. She also helps us understand what some of the pros and cons are for each, and how we have to set up our pricing to make sure we’re still making a profit after we hire.

175: Breaking Up with a Client

175: Breaking Up with a Client

Collin

Have you had to fire a client? If you’re in this business long enough, you will likely have to do it. Whether it’s because the pet isn’t a good fit or you are tired of dealing with the client. We break down some of the most common reasons it happens, how to navigate the process, and how to deal with the aftermath. Then, Natasha O'Banion answers, "How do I find out the culture of my business?"

174: What do you want out of your business? with Bella Vasta

174: What do you want out of your business? with Bella Vasta

Collin

What do you want? It's a question Bella Vasta, owner of Jump Consulting, asks all the time. It's a simple enough question but it takes a lot of reflection and understanding of our personal values and who we are. When it comes to hiring knowing the "how" is usually a lot easier than the "what", so today Bella Vasta shares why it's so important to understand who you are and how to take on a strong leadership role before even thinking about hiring. She shares how to tackle some of the common fears when it comes to bringing on employees as well as what it means to help understand the culture of your business.

173: Investing in People

173: Investing in People

Collin

Why is it important to invest in the people around us? How does it benefit us? We focus on community not for the benefits that come from it, but from a selfless mindset and motives. We share why investing in your clients helps them connect with, and believe in, your business. We also discuss what it means to grow your community and give them the most value possible in all we do.

172: Nomadic House Sitting with Eden Rudin

172: Nomadic House Sitting with Eden Rudin

Collin

Eden Rudin and her husband, Danny, have been nomadic house sitting across the globe for the last 6 years. Eden shares how to get started in house sitting, setting your expectations, and how the industry has changed. She also discusses how Covid has impacted the availability of sits, and the growing ways people are adapting. Eden also took a leap of faith and launched her own house sitting connection website, HouseSit Hawaii, as a way to solve the problem of connecting quality house sitters with home owners in Hawaii. We talk about what she’s learned from that experience and what makes a good house sit platform.

171: Decision Fatigue

171: Decision Fatigue

Collin

Have you ever just wished you could stop making decisions? Decision fatigue comes from being overwhelmed with options and the never ending day-to-day decisions we have to make. We share our battle with it and how it can impact you and your business. We also share some of the simple things we can do to manage it. Natasha O’Banion answers the question, “How do I know it’s time to stop a service?”

170: Leashes and Leads with Taylor Leedahl

170: Leashes and Leads with Taylor Leedahl

Collin

Taylor Leedahl, owner of Tiny Horse Mercantile, is determined to help build a better connection between dogs and their handlers through building quality leads, leashes, and accessories. Taylor shares the philosophy of her design and how she manages multiple dogs at the same time. We discuss how the leash functions as a two-way communication tool and how good gear helps prevent injury and strain. Taylor also talks about her design process and what it’s like receiving negative feedback.

169: Running a Business as an Introvert

169: Running a Business as an Introvert

Collin

Running a business is usually seen as something for extroverts. We’re told to be outgoing and put ourselves out there for our clients. But many of us in pet care would consider ourselves to be more introverted, so what are we to do? How does an introvert navigate running a service based business and take care of our clients? We discuss ways to embrace your strengths and how to navigate being ‘social’ on social media. Natasha O’Banion answers, “How do I get more time back?”

168: Always Keep Learning with Jennifer Sybol

168: Always Keep Learning with Jennifer Sybol

Collin

Jennifer Sybol, owner of Comfort at Home Pet Services, took the opportunity to buy a pet care business in 2013 and began working hard to raise the bar on pet care. She shares what it was like buying and growing her business the past 8 years and what her guiding principle has been. We discuss the importance of viewing every day as a learning opportunity and the necessity of doing community work to build your network and relationships.

167: Conversation About Prices

167: Conversation About Prices

Collin

Have you recently thought about raising your prices? On this episode, we have a conversation about prices and dive into the pros and cons of telling your clients, how to tell them, and some rules around prices we think everyone should have. Natasha O’Banion answers, “How do I convert social media followers into clients?”

166: Brand Photography with Petra Losonczi-Kiss

166: Brand Photography with Petra Losonczi-Kiss

Collin

Photos are the fastest way to communicate what our business is, who our services are for, and what our ‘vibe’ is. How do we use photos in our business and what does it mean to have a branded photo? Petra Losonczi-Kiss, a Pet Business Brand Photography Specialist and owner of Petra Brand Photography, joins the show to discuss how awesome photos improve our messaging. She shares how photos help connect us with our ideal clients and how to be ourselves in front of the lens.

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