205: Switching from ICs to Employees with Amber Van Denzen Suarez

205: Switching from ICs to Employees with Amber Van Denzen Suarez

Collin

What do you do if you currently have independent contractors (ICs) and want to make the switch to employees? There are national initiatives underway to make it harder to properly classify staff as ICs, so switching is something to consider. Amber Van Denzen Suarez, owner of Atta Boy! Animal Care shares what the process was like for her. She explains why she decided it was time to make the change and how the switch has helped her business. She walks us through the numbers required to make it all work and shares how she structured her employee’s pay.

204: Our Journey, so far!

204: Our Journey, so far!

Collin

This episode is unlike any other we’ve done. We received many questions about our history, so we decided to make an entire episode about it. We deep dive into our personal history: how we met and our decade in pet care. We also answer questions about what the future looks like for our business and what our ultimate goal is. Then, Natasha O’Banion answers, "How do you keep your staff organized?"

203: Looking After Your Finances with Vicky Clark

203: Looking After Your Finances with Vicky Clark

Collin

Do you know your business finances? Vicky Clark, The Pet Accountant, is passionate about helping others understand why basic knowledge of accounting and finances is critical to a well functioning business. Based in the UK, Vicky talks through the fundamentals of operating a pet sitting business in the UK. We discuss what it means to be organized for tax season and why having a paperless tracking system makes your life so much easier when it comes time to file. Vicky also shares what kind of deductions you should be looking for and when it’s time to get help.

202: Overcoming the Struggles to Hire

202: Overcoming the Struggles to Hire

Collin

The job market has really changed in the last 6 months. Unfortunately, it corresponds to the increase in demand for pet care services. Many of us are facing a daunting task of trying to hire staff in the middle of one of the toughest job markets in a long time. Today, we outline ways to use more than just financial incentives to attract staff. From paid benefits to connecting to core values of your business, there are ways to compete for the staff you want and need. Then, Natasha O’Banion answers, “How do I empower others?”

201: Risk Management and Insurance with Colleen Giles-Harris

201: Risk Management and Insurance with Colleen Giles-Harris

Collin

We know we should have insurance. It’s a critical component of protecting you and your business from potentially costly claims. Sometimes though, it can be overwhelming to wade into all of the terms and conditions. Colleen Giles-Harris, Underwriter and Manager of the insurance program for Pet Sitters Associates, joins us again to clarify common misunderstandings of insurance coverage. She breaks down the do’s and don’ts of the claim process, so nothing gets held up. Insurance policies will also have exclusions, which you need to be aware of. Colleen explains what the most common ones are and how that plays into risk management as a business.

200: Our 200th Episode Q&A

200: Our 200th Episode Q&A

Collin

Where did 200 episodes go? The world of pet care since we started 199 episodes ago is totally different than today, and we are so thankful for all of the support and love from everyone! We answered some of your questions, from what we thought about the podcast when we started, to handling client communication. We discuss how to deal with your significant other when you don’t see eye to eye in the business. Thank YOU for listening. We are truly blessed to be a part of this wonderful industry.

199: Laying Strong Foundations with Heather Branch

199: Laying Strong Foundations with Heather Branch

Collin

Why should we have a good support community and what does it mean to be an advocate for the pet care industry? Heather Branch, owner of Best Friends Forever Pet Services and a board member of NAPPS, shares about the tribe around her business and gives advice for building a strong foundation. Her tribe, which includes her staff, help make her better and continue to push for more education and excellence. She stresses the importance of learning about running a business and not just focusing on the pet care. Heather also encourages us to get involved in the pet care industry at the local and national level to start advocating for the industry and let our voices be heard.

198: Should you scale up or down?

198: Should you scale up or down?

Collin

As in life, businesses have ebbs and flows. The pandemic showed us what we liked and what we didn’t like about being in the pet care industry. To take advantage of those, we have to be introspective and ask ourselves if scaling up or down is right for us. Each of us will have our own reasons, and only you know which is right for you and your goals. We discuss the difference between scaling up or scaling down, when it’s right for you, and ways to implement it in your business. Then, Natasha O’Banion answers, “What is leadership?”

197: Leadership of Self with Gila Kurtz

197: Leadership of Self with Gila Kurtz

Collin

When most of us think about leadership, we tend to think of what it means to bring others together and work toward a common goal. However, leadership actually starts with leading ourselves. Self leadership is based on habit formation, discipline, and follow through. When we are self-aware enough to ask, ‘Who am I right now and who do I need to become?’, we start the process of growing and expanding ourselves. Gila Kurtz, dog trainer and owner of Dog Is Good, shares why self leadership is so important in pet care and what it means to overcome the limiting beliefs that hold us back. Gila shares why setting goals for ourselves can be so hard and recognize the need for growth. We also discuss how being better at self leadership makes us better at leading others.

196: Business Introspection

196: Business Introspection

Collin

Throughout the year, most of us reflect on our personal life, where we excelled and where we fell short. The same should be true for our pet care businesses. Whether you’ve been in business for 6 months or 16 years, it’s important to be introspective so you know where to improve. We discuss how being reflective will help you and 10 questions to ask yourself about your business. Then, Natasha O’Banion answers “How do I stop feeling like I have to be ‘on’ all the time?”

195: Large Animal and Farm Sitting with Ariah Transmeier

195: Large Animal and Farm Sitting with Ariah Transmeier

Collin

Ariah Transmeier has been farm sitting for almost 18 years. As a horse owner and lover, she knows the needs of owners and how to communicate her experience into solving their problems. She describes what it’s like preparing and caring for 300 acres of farm, while making it worth her time, and still providing excellent care. Ariah shares what it means to know your strengths and weaknesses, and how it results in a higher quality of care. We also discuss some of her favorite resources and how to go about gaining experience as a farm sitter.

194: Preparing for When You Get Sick

194: Preparing for When You Get Sick

Collin

A stomach bug ran through our house last week. Thankfully we are on the mend now, but it was a reminder that we need to have a plan for our business, ourselves, and our clients! While we never plan to get sick, we can plan what to do when it happens. We outline the four major components of planning for sickness. Whether you're solo or have a team, having a plan helps you to continuing to provide care to your clients. Then, Natasha O'Banion answers, "How do I keep myself from being overwhelmed by social media?"

193: Reactive and Aggressive Dogs with Rene Smith

193: Reactive and Aggressive Dogs with Rene Smith

Collin

Reactivity and aggression in dogs can take many forms. From resource guarding to separation anxiety, as pet professionals, we should be mindful of the context and history of the pets we are working with. Rene Smith, owner of Street Dog Rehab, started off with a passion for dogs, but got in over her head. After learning how to be a dog trainer, she’s dedicated her life to helping dogs stay in their forever home. Rene shares common signs of aggression, ways we can help clients and their pets through aggression, and why consistency is key. We discuss how to help dogs self-regulate and what it means to build a sacred bond between the pet and their owner.

192: Integrity and Your Reputation

192: Integrity and Your Reputation

Collin

What does it mean to run a business with integrity? How do I build and maintain my reputation? Collin details the connections between consistency in service, communications, and valuing your integrity as a business. When it comes to un-marketing, understanding that we have a reputation to build and maintain is key to building relationships. We break down a recent article describing the four major factors in building trust and your reputation. It all comes back to being consistent.

190: Un-Marketing Your Business

190: Un-Marketing Your Business

Collin

Where should we invest our time as business owners? Traditional thinking would say to make sure to carve out plenty of time for marketing your services. What if we focused on other things and put relationships first? What would that look like in our business? We break down what the idea of Un-Marketing is and ways to start changing our mindsets towards placing more importance on relationships than ads. From the technology we use, to how we post on social media, there are ways to respect our clients and build their trust without ever running a single ad. Natasha O’Banion answers, “How do I handle a negative review?”

189: Mental Fitness and Communications with Kate Myers

189: Mental Fitness and Communications with Kate Myers

Collin

Kate Myers has been working with pets for the last 55 years. Over that time she has been deeply involved in animal control and animal shelters. Now she has transitioned into a pet nanny. Kate, owner of Darling Companion, shares the experience of building mental fitness and the unique challenges of effective communication to educate pet parents and elicit big changes. She gives some amazing advice on how to receive feedback and turn it into something productive. We discuss what it means to find a niche, why it's so important to charge so you can make a living, and how to best support our local shelters.

188: How to Make Social Media Work for You

188: How to Make Social Media Work for You

Collin

How are you using social media? Meghan breaks down some of the key aspects for making sure your social media is working for you. From having realistic expectations, to setting manageable content strategy, using social media for your business does not have to be overwhelming. As with everything, there is a balance to be had, and understanding why you’re using social media is the first step. It’s not all about the follower count, it’s about having engaged loyal clients and followers. We also share how to balance content across the major platforms, and how to leverage local Facebook groups to your advantage. Natasha O’Banion answers the question on how to less awkward at the meet and greet.

187: Helping Clients Bond with Their Pets with Cherie Marquez

187: Helping Clients Bond with Their Pets with Cherie Marquez

Collin

How do we help deepen the relationship between the client and their pet? With the pet craze in full swing and many owners struggling to connect with their new family member, pet professionals can help guide their clients into a deeper bond with their pets. Cherie Marquez, The Dog Mystic, is passionate about keeping pets in their forever home through education, training, and building trust. Cherie encourages us to set aside the technology and be present in the moment to focus on the pets around us. She also shares some awesome techniques to teach our clients how to deal with separation anxiety.

186: Pressing Pause

186: Pressing Pause

Collin

Stressed? Feeling overwhelmed? We are. The rapid increase in new clients has caught many of us off-guard and scrambling to meet the new demands. We want to give you permission to press pause for a few seconds and just breathe. We know there are so many things on your plate to get done today and this week. Which of them are mission critical to your business? We encourage you to seriously take 30 seconds to rest and focus on the emotions, fears, and stresses that bubble up Natasha O’Banion answers the best way to scale to meet the new demand.

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